Seido
Seido
River kingfishers
Sincerity is the way of heaven.
To follow this sincerely
Is the way of mankind
The Seido philosophy is encapsulated in three words: sonkei (respect), ai (love), and jujun (obedience). These three principles are represented as the three circles within the plum blossom logo of Seido Juku. These principles were suggested to Kaicho Nakamura by a congratulatory letter his mother sent to him after his marriage, which read "Each day I pray for both of you. I want you to live a long life, without regrets, respecting each other, nurturing your love for one another, and always holding feelings of obedience to each other."
As this philosophy is an important part of Seido, Kaicho Nakamura has founded the Seido Juku Benefit Foundation as the charitable arm of the organization.